100 Ways to Succeed #113: (Tom Peters)

Nothing Is Irrelevant
Stop. Right now.

Check the reception desk.
Check the reception area.
Check the bathroom.
Check your last Client email.
Check etc.Check etc.
Check 10 "little things." Right now.

Is each one stunningly, amazingly excellent?
Does each one confirm & extend & broadcast your "brand promise"?
You, personally?Your training department?
Your 3-person accountancy on Main Street?
Your BigCo division?

Repeat.Daily.

(Remember: You are in control. There are things you cannot make happen, to be sure; but you can project Brand Excellence on a thousand "atmospherics" that determine Client-Employee perception.)